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Rising Fashion Brands
Concept Pop Up at The Playce Berlin, EG
from November 21. to December 12. 2025
About the designer
HIDEUS is a functional apparel brand created for those moving between the rush of the city and the clarity of their goals. Our products are designed for a generation that pursues its mission without losing direction along the way.
The name “HIDE US” stands for hidden functions, hidden branding, and hidden potential - defining a new apparel segment that lives between urban complexity and personal rhythm, between movement and body feel. Our pieces are minimalist on the outside, yet filled with precision: technical detailing, concealed features, sustainable materials, and a design language that fuses organic lifework with technical silhouettes.
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Our audience is digital, urban, intentional, and in motion: creators who chase their dreams. For them, style is about enabling more - it’s a system. One that supports when focus matters most. In those moments between now and who they aim to become - that’s where HIDEUS appears and reminds them of the hidden potential within.
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HIDEUS positions itself where most brands stop: inside the individual. Not as a statement, but as a silent amplifier of what’s already there: potential. We show up in the shift - hen the next step matters, when motion becomes direction.
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Between rush and clarity, you evolve.
Laura Theiss recognized as one of the most innovative fashion designer in contemporary fashion, continues to push boundaries. Renowned for her futuristic knitwear and bold designs, Theiss's creations blend traditional knitwear techniques with cutting-edge technology and sci-fi-inspired aesthetics.
jeeij
Designer Jeong-Eun Seo
About Jeong - Eun Seo
JEEIJ is a fashion label with an own design studio based in Berlin that blends exceptional cuts with high wearing comfort. The designs we are creating for our pieces are inspired by art, people, natures and films and focuses on modern interpretation in a minimalistic way.
The playful approach to the designs creates JEEll's own handwriting and represents the un-editable look.
We are L.A.M.E.official a sustainable customisation brand operating from Germany, and France. The purpose of this fashion project is to highlight the benefits of up-cycling
and product- life time- optimisation while providing handmade L.A.M.E.customisation on hand picked vintage clothing. L.A.M.E.customisation means experimenting
with colour and compositions and creating a statement through hand drawn L.A.M.E.illustrations and colour plays on different fashion items. This process is daily embodied through trying new ways of decorating garments and expressing creative freedom.
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In the end of 2020, L.A.M.E.official started as a project by the artist L.A.M.E. with just the simple need of wrapping paper during Christmas in a lockdown caused by the COVID-19 pandemic, the idea started unravelling. During one of L.A.M.E.S
creative expressions an old tote bag was used as warping paper. This was the moment the first original L.A.M.E. piece was born since the artist customised the tote bag uniquely. Now by the year of 2025, L.A.M.E.official has spread their wings
with over 500 unique items in the streets of Europe, Asia, Canada and USA by creating walking streetArt. Up-cycled products such as recycled cotton tote bags, customised pants, jackets, shoes, hoodies, pillowcases, and much more have been
requested and bought. Until today L.A.M.E.official creates new
L.A.M.E.items daily and is ready for more.
Watt
Handcrafted-Germany
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.
Designer Lina
Überschrift 3
About Lina
We are a textile company with our headquarters
located in Cologne, Germany. Intending to offer durable, eco-friendly, high-quality, unisex, stylish and unique clothing products, we have been operating since 2020. Our products are geared towards
environmentally conscious consumers who want to
use more sustainable clothing products in order to
reduce their carbon footprints. For our dear
customers, we produce marvelous collections that are designed to satisfy this desire.
We offer our customers long-lasting, stylish, and unique collections using surplus fabrics such as
upholstery, sofa fabrics and waste sweaters that we collect from large manufacturers.