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fashion performance

HW Kollektion

Studio 5 Berlin is a Berlin-based creative studio specializing in the realization of fashion presentations such as fashion shows, visual merchandising and moving images.

We love to be productive​

Overall, it is the combination of expertise, experience and vision that drives us.

Efficiency, commitment, flexibility and trust are the basis for a successful project.



  • concept development

  • Projektmanagement 

  • backstage management

  • choreography

  • Casting / booking

  • fitting / collection management

  • process control


  • analysis

  • concept 

  • organization / implementation

  • window concept 

  •  implementation

  • training

  • advice


  • concept 

  • project management

  • art direction

  • storyboard

  • process control

  • casting / booking

  • fitting / collection management

  • post production

Elke Degenkolb

Owner / Art Director

As a visual merchandiser and executive director for fashion events, Elke Degenkolb has many years of international professional experience in the luxury fashion industry.

She worked in direct collaboration with brands such as: Jil Sander, Prada, Strenesse, Bogner and Wolford. 

As a trained classical dancer, in addition to discipline and a high degree of resilience, she was practically born with a natural feeling for proportions and aesthetics. During this time, Elke Degenkolb also developed her passion for staging.

“Back then my only passion was dance. Today I can combine both, that fulfills me.”


With discipline, humor and an eye on the essentials, Elke Degenkolb successfully implements her projects. Her friendly manner and her quick, creative solutions help.

Today, Elke Degenkolb's core competency lies in recognizing what is special about a collection and staging it profitably.




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