REVIEWED
DESIGNER SHOWROOMS
Supported by the Playce
Discover the next generation of design
Showroom with young, up-and-coming designers at The Playce Berlin, Etage -1.
From June 20 to July 11, as part of Berlin Fashion Week.
About the designer
HIDEUS is a functional apparel brand created for those moving between the rush of the city and the clarity of their goals. Our products are designed for a generation that pursues its mission without losing direction along the way.
The name “HIDE US” stands for hidden functions, hidden branding, and hidden potential - defining a new apparel segment that lives between urban complexity and personal rhythm, between movement and body feel. Our pieces are minimalist on the outside, yet filled with precision: technical detailing, concealed features, sustainable materials, and a design language that fuses organic lifework with technical silhouettes.
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Our audience is digital, urban, intentional, and in motion: creators who chase their dreams. For them, style is about enabling more - it’s a system. One that supports when focus matters most. In those moments between now and who they aim to become - that’s where HIDEUS appears and reminds them of the hidden potential within.
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HIDEUS positions itself where most brands stop: inside the individual. Not as a statement, but as a silent amplifier of what’s already there: potential. We show up in the shift - hen the next step matters, when motion becomes direction.
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Between rush and clarity, you evolve.
My goal as a fashion designer has always been to create wearable fashion in which
people feel comfortable and can be authentic. For me, fashion is not only an expression of personality but also a way to influence one’s mental well-being. During the development of my final collection, "ANGST," I was able to engage deeply with this important topic. In 2023, I participated in Neo.Fashion as part of the Hannover University of Applied Sciences' show with my collection. This experience allowed me to benefit greatly from inspiring exchanges with other creative professionals. Since then, I have repeatedly worked in styling, which has changed my perspective on fashion — even in my role as a designer. Previously, I always considered each piece I designed as part of a complete outfit. Today, I strive for a holistic approach so that my designs work not only as complete looks but also individually or in combination with other pieces. Recently, I started working on my first collection for my own label. Mental health will also play a central role here, and I am very much looking forward to the coming months and the exciting experiences ahead.
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The "ANGST" collection is designed to be gender-neutral and addresses the themes of fear and anxiety disorders. Inspiration for colors and shapes primarily comes from street pigeons, which become a symbol of fear. The collection plays with a contrast between comfortable, loose silhouettes and tight, body-hugging cuts. This makes fear visible and tangible to outsiders. At the same time, it encourages the wearers to confront their fears, accept them, and ultimately overcome them.
Marie-Louise Müller is a Berlin-based slow fashion label defined by its quiet commitment to craftsmanship, natural materials, and intentional design. Each garment is created through an unhurried process that values tradition as much as personal expression. In a landscape dominated by urgency, the brand slows the rhythm, allowing time itself to become part of the material.
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This exhibition brings together selected works from HESSENCE ERITAGE and VARGAVINTER two collections that, while conceived in different seasons, belong to the same evolving body of work. Material honesty, process-centered design, and a reverence for handcraft run through every stitch. Some of the pieces on display have taken well over 100 hours to complete not as a performance of slowness, but as a quiet commitment to depth and intention.
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These garments are not tied to trend cycles but to a larger, ongoing narrative one shaped by patience, purpose, and continuity. Together, the pieces invite reflection not only on fashion, but on the pace of creation and the values embedded in the act of making.
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Time isn’t what’s spent on production It’s what gives each piece its voice and meaning.
Marlon Ferry ist ein aufstrebender deutscher Modedesigner mit Sitz in Berlin, bekannt für seine experimentelle Fusion zwischen analoger Couture und digitalen Technologien. Nach seinem Studium an der Hochschule Reutlingen – inklusive einem prägendem Praktikum bei Iris van Herpen – gründete er 2024 sein eigenes Atelier und präsentierte seine Debüt-Kollektion „Artifacts of Uncertain Transformation“ auf der Berlin Fashion Week SS25. Die Kollektion vereint 3D-gedruckte Skulpturen, KI-gestützte Designprozesse und klassisches Handwerk; sie thematisiert die ambivalente Beziehung zwischen Mensch und Technologie und dessen Auswirkung auf gesellschaftliche Entwicklungen.
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Im Frühjahr/Sommer 2025 folgte die Couture Kollektion „Unbroken“ – eine düstere, ausdrucksstarke Runway Show im Bunker West im Rahmen der Berlin Fashion Week AW25. Inspiriert von Kriegserfahrungen und der aktuellen gesellschaftlichen Spaltung, thematisiert diese Kollektion Resilienz, Trauma und Wiedergeburt. Die Kollektion – aus Latex, Neopren, recyceltem Polyester, veganem Leder und organischen Stoffen – unterstreicht Ferrys Anspruch an Nachhaltigkeit, Kunsthandwerk und Technologie, was ihn weiter in seinem eigenen avantgardistischem Nischenbereich der Cyber-Couture etabliert.
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Neben den Runway Kollektionen arbeitet Marlon Ferry an exklusiven Auftragsarbeiten. Seine Stücke sind tragbare Kunstwerke zwischen Dystopie und Zukunftsvisionen, getragen von internationalen Künstler:innen wie Anyma, Grimes, Sevdaliza oder Noah Cyrus.